section 03

Support

Appearance Retention, Good Looks that last!

Carpet must look like new for its useful life. Dirty, flat or stained carpet is simply not acceptable by today’s discerning customers. Wool’s special construction does it all.

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The rough scale structure on the surface of the fibres hides soil and slows it’s penetration into the carpet- and releases it easily to vacuuming.

The scales are hard, and resist damage by grit, and hide scratches.

The waterproof surface of the fibres resists staining.

The water-vapour absorbent core of the fibres force the fibres to straighten, so pile flattening just disappears overnight or with wet cleaning.

The keratin proteins and moisture content in wool make it naturally flame-resistant, and self extinguishing. Cigarette burns just brush away.